Month: March 2018

Why should you have a backup recording? Backup recordings are an essential part of the process. Just imagine… you have an extremely important teleseminar set up that you’re having recorded. It’s taken you months to set up the guest speaker and weeks organizing the call itself. You think you have everything taken care of only to find out that while you were on the call, there was a technical glitch and only part of the call was saved. Or perhaps a storm caused a power outage which caused your final file to stop midway through the call.

How to avoid a disaster like that? Make sure that you have someone recording your call from a totally separate location – I even like to advocate it being in a separate state. This removes the possibilities of power outages, or phone lines down affecting the final product.

An added benefit of having a second recording – there are times when the distance to the call center can affect the call quality, and having multiple recordings gives you additional options for which recording to use, and sometimes more options when editing.

Why should you pay even more money for a backup recording when you’re already paying for the primary recording? Well ask yourself this: is it worth $50 per hour to ensure nothing goes wrong with a recording that could potentially earn you hundreds of dollars, even thousands? It’s a sound investment not only financially, but for your peace of mind as well!

Video marketing is a force you cannot avoid. One of the best ways to use video like a champ is to interview other experts and colleagues in your field. In fact, I’ll bet you already have a whole cache of interviews under your belt.

If you can hold a teleseminar interview over the phone, with a few adjustments, you can host a video interview.

Make eye contact with your camera or the interviewee. Eye contact is remarkably important in real life as well as on camera. It creates a sense of trust. If you think of the camera as a real person in the room with you, you’ll have a much better relationship with your audience.

Keep your energy high. The camera diffuses your energy so you’ll need to exaggerate your facial and vocal expressions, as well as your gestures. If you think you’re being too over-the-top, you’re probably showing up on camera just right.

Focus on good posture. Remember the camera lens has tunnel vision so if you slouch or rock or bob your head, your excess motion shows up as if you’re a sloppy interviewer. Keep your torso lifted, chest up, and your neck long.

Use natural movements. Even though you have to be aware of the camera, you don’t want to appear like a frozen mannequin. Keep your hands visible at all times and use hand gestures to engage your interviewee and audience.

Master the art of speaking in sound bytes. A sound byte is a short, mini story that describes what you’re doing or trying to sell in 8-10 seconds. It’s always delivered in a complete thought that gets right to the point. Think of them as quotable statements. When you learn to talk in sound bytes, you will be loved in interviews you host as well as by the media.
Video interviews are just another delivery format for your amazing content. Remember how to get to Carnegie Hall? Practice, practice, practice. The more you present, the better you’ll look on camera.

Inviting feedback to your message helps you score big. It’s all about welcoming people into your world as though they are having a private moment with an expert… you.

Be a celebrity in your niche with sizzling content. Using video on your website is another way of engaging people by responding personally to anyone viewing your topic. I love unraveling something complicated and putting it into a step-by-step process which is why using video appeals to me. Standing out from the competition also gives you that step up.

Lorrie’s words have sold products in a variety of industries including mompreneurs, professional speaking, the seminar business, hypnosis, health & fitness, nutritional supplements, biz op, and entrepreneurial services. After working closely with high profile speakers and entrepreneurs, Lorrie now focuses her passion on educating business owners in reaching the female market.

She is a frequent guest speaker. Lorrie has written award-winning home study courses, conducts world-famous copywriting trainings on how to sell to women, holds live workshops, and authored the original book, The She Factor based on her own She Factor Marketing System.

Webinars are popular in all niches these days, but they are extremely popular in the online marketing niche. In the online marketing world, there are two to three free webinars every day and night of the week. Webinars are web-based seminars where the participants listen to the audio through a telephone, computer or Skype. They view the presentation via a web browser on their phone, computer or tablet. You may be thinking that doing anything free is a waste of time; however, that could not be further from the truth. There are many benefits for hosting free webinars. The top three benefits are turning your webinar into a paid course, selling products and selling affiliate products.

Free Webinar Benefit #1 – Turn Webinar into Paid Course

Many marketers use webinars to generate revenue. They record the webinar and copy it to DVDs. The audio is copied to CDs. The audio is also transcribed and turned into a PDF report. Not only can the DVDs and CDs be sold as physical products, but the audio and video can be turned into downloadable electronic products.

If you want to add more value to your free webinars, you can add two or three premium topics that were not included in the webinar. This will give your potential customers more incentive to purchase your product.

Free Webinar Benefit #2 – Sell Your Products

Hosting a free webinar that is related to your products is a great way to sell more of your products. This strategy increases the number of products that you sell. Many savvy marketers offer their webinars for free because they know they can promote and sell a variety of their products. You can use this tactic to sell your books, e-books, courses, software, seminars, services and much more. The additional product sales from the webinar will more than pay for the expenses incurred in hosting the webinar.

Free Webinar Benefit #3 – Sell Affiliate Products

Even if you do not have your own products, you can still earn money from your affiliate products on a webinar. During the webinar you give away useful content. You can mention one or two affiliate products that can be used as references or manuals. Make sure the products that you are promoting are related to the topic of your webinar. If your potential customers found your webinar useful, they will be more likely to buy. Also if your webinar shows them what to do but the product you are selling shows them how, then they are also more likely to buy.

So as you can see it can be very profitable to host your own free webinars. There are many ways to profit from these webinars if they offer great information. There are many services that you can use to host your webinar. Most of them have a monthly cost, but traditionally offer you 30 days free. If you get started right away, this should be more than enough time for you to earn money to pay for the service once your 30 days are up.

Teleseminar services have become extremely popular over the past several years. This valuable tool can be used for different purposes across many business models. This article will discuss four applications, some common and some more unusual.

1. Online-based businesses have been early adopters of these services, due to geographical distances between the businesses and their clients. Interactive classes are often held in this way, as are promotional calls to introduce a product or service to a new market or to existing customers.

2. Brick and mortar retail businesses can make use of this technology as well. For example, let’s say a trendy women’s clothing store owner wanted to promote her new spring line-up of fashions, while rewarding her loyal customers. She could send a link to her email list of fans, announcing the online event. During the call, she could direct customers to her website, where she could walk them through photos of new arrivals. At the same time, she could explain the season’s fresh and new trends, and at the end, offer a special discount word or code. This code would create incentive for the customers to come in and shop!

3. Larger corporations can use this method of communication to train its employees all over the world, from a single site. Such training calls can also be recorded and used later, saving the company money by not having to recreate training each time a new employee is hired. Training can be scheduled at the employees convenience, on a flexible schedule. Employers could also have a stable of “anytime” training for instances where it’s necessary for an employee to work from home, e.g. in the winter when there are sometimes road closures due to ice or snow. Even if a lot of work must wait for employees to return to the office, there can still be productive learning accomplished from home on evergreen topics such as time management or increasing sales.

4. Learning online has increased in universities and colleges as well. With the exception of certain courses which require students to be hands-on to master the material, most classes are well-suited to distance learning. This saves students a lot of money otherwise spent on commuting, and allows more time to work, care for children, or to devote to other classes. Students with disabilities which make commuting very difficult are especially well-served by this method of learning. Professors can teach from anywhere in the world, and thus it’s possible for colleges and universities to offer a wider variety of classes than might be available in the local area. In this increasingly global economy, students who learn to collaborate with students and professors from other countries will be at an advantage. This method of providing classes allows for that collaboration much more readily than locally based learning.

These services can help companies train employees, provide marketing opportunities for retail businesses, boost an online business, and create global teaching and learning opportunities. From your favorite local clothing store to large corporations to online businesses to universities, learning via telephone and online are certainly here to stay.

Have you run a webinar yet? Or have you at least heard or attended a webinar? It’s a live online event, usually one or two hours, where one person can present their computer screen, present PowerPoint slides or a web page, and live on that call, speak out some kind of narration or training.

What’s great about a webinar is you can teach one to many, you can have hundreds of people show up, you can teach a paid class, you can teach for free, you can pitch, and what’s also great is that webinars are great business building tools in many ways because you can use your existing contacts to get more people to show up. You can use webinars to build relationships. You can use webinars to get new prospects and new buyers.

The easiest thing to do to get more people on a webinar is to contact your existing leads and get them to show up to your webinar. This means that if you are building an email subscriber list using a service such as AWeber, you should type out a quick email, give your subscribers your webinar link, get hundreds and hundreds of people to register and attend this live event.

Another great tool is this thing called an affiliate program. An easy way to sign up for an affiliate program is a service such as ClickBank. ClickBank allows you to run a referral program or an affiliate program which means that if you sell a $100 product from a pitch webinar, they will give anyone who refers people $50 for every $100 that you make. This means that even if you have no existing contacts, you have an affiliate program, tell these affiliates to promote your link to their email subscribers, to their social media followers and their blog followers, now you get access to new leads, new prospects, make more sales than you would have on your own.

Finally, you can use various sites to list your webinar. You might have heard of sites such as Facebook, Twitter, Google+, or LinkedIn. These are all social media sites where you make friends, find friends of friends, and now they can see what you post on your wall, and vice versa.

If you make lots of real estate friends on Facebook and you’re running a webinar about real estate, you can post this link to your Facebook wall, you can set up a Facebook event, even run paid ads and pay Facebook for people to click and register for this event.

Once you have your first few people registering for your event, it’s important to remind them several times before the webinar to make sure they attend. That means keep posting on your social media sites such as Facebook, keep telling your affiliates to send out emails, and send out your own email to your own customers and prospects to make sure they show up.

Once the big day comes, present for about an hour about your favorite subject – about the subject that they’re all talking about. Solve a few of their problems and pitch a paid product at the end – low-ticket or high-ticket. Record that webinar.

Now that you have a webinar recording, you can do two things.

First of all, if your webinar recording is really great, charge for it. If your webinar taught several things, lasted several hours, and got people great results, there’s no problem charging $10, $50, $100, or more for a webinar recording because what is it? It’s a video. It is video training.

On the other hand, if you’d rather use your webinar recording to build a list, here’s something you can do. Place the webinar recording – the video – on a web page with nothing else on it but a link to buy your product. Set up what’s called an “email opt-in” page.

Create a force squeeze page where there’s nothing else to do but enter a name and email address to continue. That way, when people come to your blog or website, they see a web page where they’re asked to enter their name and email address in exchange for a free training video. They enter it in, fill it out, and they get sent along to your webinar recording. Even if they don’t buy right away, you now have built a bigger list of email subscribers.